Now Coming to You in Atomic Soundwaves from Space!
I got my first taste in publishing when I was in high school. Some short story of which I have long since forgotten the title for and have long since misplaced the letter of authentication. Given my moody teenagerism, it was probably something dark and depressing. It would be another 15 years before I’d publish again. In 2014, I put out my second short story, Hobo, and followed it closely with Are You Hungry, Dear?, and then released my first novel, Reinheit. In that very short span of time, I’ve been able to launch 4 more novels in a continuing series called The Subdue Series (Dwelling, Emerging, Conceiving, and Converging), 2 solo shorts, contributed to 7 published anthologies (the 8th to be published later this year), including a serial short story exclusive to the 13: An Anthology of Horror and Dark Fiction series, my first collection called The Hobbsburg Horror, AND 2 novellas, Lanmò and Feast. That’s what? Some 20 published works, most of which are shorts. I’d say I was simply prolific, but I know more authors that do way more than my meager sum.
No, the aim (for me) cannot be about out producing the competition. I’d go nuts trying to keep up. What I can aim to do is provide quality entertainment in the vein of horrifying reads. I want to tell stories, plain and simple. I don’t want to out do anyone. I want to tell tales and get them out there to be read. Easy enough, right? What’s interesting, in this current era we find ourselves, is the constant development of technology that allows schmoes like me to publish our works. Amazon wasn’t around when I was a grump moody teenager. Self publishing was unaffordable. And traditional publishing took knowing someone who knew someone who knew someone. If you didn’t have that connection to your father’s brother’s uncle’s cousin’s former roommate, you were SOL. And the BIG 5? Forgetaboutit.
But now? Man, the entire system has expanded exponentially. With the development of eBooks (and its popularity) which later gave rise to print on demand (I use CreateSpace), publishing became insignificant. Not to belittle it, just that anyone can and many do. In fact, its not uncommon to stroll into a cyber writers group and read at least a dozen complaints about how saturated the market is. Its a favorite word to toss around that makes you sound more knowledgeable than what you really are. Saturated. Saturated. Saturated. Martha. Martha. Martha. And its true, the market IS super saturated. Personally though, I don’t think that’s such a bad thing. Now readers have more of what they want. They have options outside of what they thought they could only get from the BIG 5.
But there’s a trick.
You cannot just put something out there and expect readers to flock to you. That’s just insane. Unless you have a known name, readers are not going to flock to you. Connections help; making connections is even better. What I’ve found most appealing with how this publishing world has evolved is how much of a community it has become. Embrace it. There will be some who try to take advantage. Don’t let a few turds keep you from making lasting connections. If people are willing to not only share your stuff, but also interact and maybe even give advise, those are the connections worth holding on to.
Experiment.
Experimenting with marketing can lead to surprising results. Ever heard the phrase, “Put your money were your mouth is?” The same applies to marketing your wares. I think “nut up or shut up” also applies, but its a tad cruder to tell your 80 year old grandma who wants to self-pub her book of recipes. In lieu, sometimes you gotta take a risk. Just don’t bet the farm. Play it smart, ask and listen to those connections, share what has worked or hasn’t worked. A word to the wise, among small press folk, BookBub is a known book promoter that lives by the slogan, money well spent.
Above all this noise, the most important thing publishing schmoes can do is keep writing, keep publishing, keep moving forward. And if you want those quality stories to reach more readers, you need to be willing to adapt to new technology. Last year, I was introduced to a little thing called Audiobooks. This is not new, per say. The spirit of audiobooks has been around a long time, back in the land before TVs and cable networks. Audio entertainment is not a new idea, but the tech behind it has come a long way since The Shadow and Little Orphan Annie broadcasted to delighted listeners gathered around a cherry red cabinet Philco radio. Cassette tapes came, followed by CDs. Nowadays, we’ve got digital recordings. At first, it was new and I didn’t want anything to do with it. I turned my nose up at it. But then Audiobook Creation Exchange (ACX) made everything so bloody simple its almost scary. I jumped in and released 4 titles on ACX last year and have released 2 titles thus far in 2017.
The idea here isn’t that your putting out even more stories (though you ought to be working on that). The idea is to use the technology available in order to put your work on as many platforms as possible so you can reach readers on the format that suits them best. And you’d be surprised. Audio is a expanding market for books. And the more this tech develops, the more affordable it becomes. Readers are now listeners, tuning in while driving to or from work or school. City and urban consumers plugged into YOUR book from their phones or tablets while they ride the train or bus or even airplane. Times are a-changing, but that’s not necessarily a bad thing unless we let it, right?
Thomas S. Flowers is known for his character-driven stories of dark fiction ranging from Shakespearean gore feasts to paranormal thrillers. Residing in the swamps of Houston, Texas, with his wife and daughter, his debut novel, Reinheit, was published with Shadow Work Publishing, along with The Incredible Zilch Von Whitstein, Apocalypse Meow, Lanmò, The Hobbsburg Horror, and FEAST. His veteran focused paranormal thriller series, The Subdue Series, including Dwelling, Emerging, Conceiving, and Converging, are published with Limitless Publishing, LLC. In 2008, he was honorably discharged from the U.S. Army where he served three tours in Operation Iraqi Freedom. In 2014, Thomas graduated from University of Houston-Clear Lake with a Bachelors in History. He blogs at machinemean[dot]org, where he reviews movies and books and hosts a gambit of guest writers who discuss a wide range of strange yet oddly related topics. You can follow Thomas by joining his author newsletter at http://goo.gl/2CozdE.
Now Available for YOUR earbuds!!!
Book Featurette: Hexagram
Their lands plagued by invaders, the Inca resort to an ancient ritual. By harvesting star dust from people, they hope to accumulate enough to raise the sun god, Inti, and reclaim their lands. Yet when the collection is interrupted, it sets in motion events which will rattle human history. Six stories. Six different time periods. One outcome.
We are all made of stars.
When an ancient Inca ritual is interrupted, it sets in motion a series of events that will echo through five hundred years of human history. Many seek to use the arcane knowledge for their own ends, from a survivor of a shipwreck, through to a suicide cult.
Yet…the most unlikeliest of them all will succeed.
What readers are saying about Hexagram:
“A rip-roaring boy’s own adventure yarn. This novel contains multitudes, and the sheer scale and breadth of the story is exhilarating. A glorious unhinged thrill ride.” – Kit Power, author of GodBomb!
“Hexagram is a visceral journey through the dark nooks and crannies of human history. Lovecraftian terror merges with blood sacrifice, suicide cults and body horror as Bradshaw weaves an intricate plot into an epic tale of apocalyptic dread.” – Rich Hawkins, author of The Last Plague trilogy
“In an interweaving of horror, science fiction, metaphysics, and mystery, readers travel a path convoluted and purposeful, from the era of the Spanish conquest of the Inca Empire, through the cleaning-up post-conquest (loading the gold and delivering it to Spain), pausing at the American Civil War, the Whitechapel murders of 1888, and continuing to the present, where the path and its purpose collide and all is revealed. Lest a potential reader might think that this novel is only science fiction, or perhaps New Age, I assure that horror resides as well on every single page, and the gore content is high and mighty.” -The Haunted Reading Room
“…a novel following various groups of people as they all try and achieve one goal across many centuries. A scary concept that could have delivered more for me on the horror front but makes up for that with the blood and literal guts. Either way, it’s Duncan P Bradshaw. You need to read it.” -Confessions of a Reviewer
“…an ambitious novel that jumps around a lot and because of this it could become Bradshaw’s Vegemite novel, meaning you either like it or you don’t. I did like it, a lot. The pacing is very good and I felt the short stories intertwined well, whilst being long enough without outstaying their welcome. The witty dialogue was enjoyable and there were some great scenes of gore. I read it in two sessions so it’s a thumbs up from me. Extra points to Bradshaw for mentioning the cricket, too!” -Adrian Shotbolt
You can get YOUR copy of Hexagram for the low-low price of $2.99!!!
Living in a hollowed out pumpkin, Duncan P. Bradshaw finds October the most troublesome of months, as people become intent on sticking flaming candles into the midst of his happy abode. In fact, the only good thing to come about from it is the copious amount of candy that he steals from passers-by. When they have all sodded right off, he retires to the tip of the stalk, which affords him excellent views of the neighbourhood. As the rest of the street slumbers, he writes down the weird and wonderful thoughts that have built up during the day, like the plaque. Find out what he writes down, by checking out his website http://duncanpbradshaw.co.uk/ or follow him on Facebook, where he does all manner of things https://www.facebook.com/duncanpbradshaw/
And as always, if you enjoyed what you’ve read here on Machine Mean, please subscribe to our mailing list by clicking on the image below to receive updates on sales and new releases, and also the latest horror news.
Book Featurette: Behind Our Walls
The world has fallen to ash.
Governments have collapsed, police and armies no longer exist and the people of the world have been left behind to fend for themselves in the midst of escalating violence and nuclear fallout.
One community of survivors find each other, come together and try to rebuild, to start over. Confronting the threats from without and within, they do everything necessary to find the only thing left, the most scarce resource of all.
Hope.
What readers are saying about Behind Our Walls:
“I read Chad A. Clark’s short story collection, Borrowed Time, a couple of years ago and really enjoyed it. So, when I learned that he was expanding one of those stories into a novel, I was excited to get to read it. You don’t need to have read the short story first, and the story is included at the end of the novel, since the novel is a sort of prequel to that story, laying out the what happened before ‘Tomorrow’s Memory.’ Behind Our Walls is a unique take on post-apocalyptic fiction. There are no zombies, no dictatorships, no aliens. The threats are not external and easy to unite against. The world has simply fallen apart and we are watching it reform around Sophie, our young protagonist. Many of the themes popular in post-apocalyptic fiction are present here–extreme situations bringing out the worst and best in people, trust as a limited commodity, resource management for survival. But I don’t think I’ve ever read a novel before that focused on “what happens now” so fully. Backstories and causes of the downfall of the world take a serious backseat to grappling with how society will reform in the new reality. The novel begins with Sophie on the run in the company of her parents, her sister Corrine, her sister’s fiance Adam, and a man named Rowen. Without getting too spoilery, I think it safe to tell you that they meet other travelers and that people are lost, new alliances are made, and betrayals happen. I was engaged by the story and cared about the characters throughout. There good tension and suspense regarding what decisions different characters might make and what struggles they would face. I recommend the book for those who enjoy post-apocalyptic or survival stories but are looking for something a little different in that genre.” – Samantha Dunaway Bryant
“An excellent debut novel by Chad A. Clark for fans of postapocalyptic fiction. The characters and their actions are believable and each is well-defined. Behind Our Walls is a quick read and does what most excellent stories do — leaves you wanting more. Looking forward to future works from Mr. Clark.” -Amazon Reviewer
“I would say that the story has a young adult feel to it, but be warned there are some dark moments, albeit not so explicitly described as to make this 18+ (in my view). As a self-published work the formatting sometimes reveals the odd typo, but nothing too numerous or jarring to shake the reader out of the story. I would recommend this book to those who love post-apocalyptic scenarios but are looking for rich character interaction as opposed to violent gore or horror elements. It was an engaging read and I think we’re going to be seeing some more first class output from Chad Clark in the future.” -Amazon Reviewer
“The interesting thing about post-apocalyptic fiction is that it becomes a sort of character study. You’d think we’d want to know more about “how” the world ends, a virus, flesh-eating zombies, alien invasion the likes of War of the Worlds, something. But sometimes, the best apocalyptic stories are stories about us. Stories about what we do when faced with uncertainty. When the warm fuzzy blanket of banality falls to a cold stone floor, what will you do? This is my first foray into the mind of Chad A. Clark, and it won’t be my last. The work here was very daring. While most writers focus on the Hollywood action of ‘how-it-all-happened,’ Clark focuses on ‘what to do we do now?’ Now that the wall has fallen, do we rebuild another? I find it interesting that while most would indeed write a book with a modern definition of ‘apocalypse,’ being the end of the world, humanity, etc. etc., instead, Clark gives us a story that defines the original Greek definition of ‘apocalypse,’ which means a disclosure of knowledge, an unveiling, a revelation. And he presents his revelation in a tradition mode of storytelling, delivering both suspense and drama, around the family unit.” -Thomas S. Flowers (me)
You can get your copy of Behind Our Walls for the low-low price of $0.99!!!
Chad Clark is a frequent flyer here on Machine Mean. He has reviewed for us before with commentary on House of Dracula (1945) and House of 1000 Corpses. Mr. Clark is a midwestern author of horror and science fiction. His artistic roots can be traced back to the golden era of horror literature, Stephen King, and Robert McCammon being large influences. His love for horror began as well in the classic horror franchises of the eighties. He resides in Iowa with his wife and two sons. Clark’s debut novel, Borrowed Time, was published in 2014. His second novel, A Shade for Every Season was released in 2015, and in 2016 Clark published Behind Our Walls, a dark look at the human condition set in a post-apocalyptic world. His latest book, Down the Beaten Path, released in September 2016. You can keep up with all of Mr. Clark’s works by following him on Amazon here.
Book Featurette: Breaking Point
BREAKING POINT – THE LIFELINE TRILOGY
A Cyclist is knocked unconscious on his way home and wakes up in a nightmare…
A devoted husband begins to suspect all is not well with his marriage…
A desperate family man, running out of time and options, turns to an old schoolmate from the wrong side of the tracks – looking for work – any work…
A young man’s world is thrown into chaos as his father is abducted…
Four tales of people pushed to BREAKING POINT.
What readers are saying about Breaking Point:
“Power gets splatterpunk in a way that few do.” – Bracken MacLeod
“One of the best novellas I’ve had the pleasure to read.” – Duncan Ralston
“This is my second book by Kit Power. I loved it as much as I loved GODBOMB. This collection of 4 short stories are well written and full of suspense. Each one will keep you on the edge of your seat and just about leave you breathless by the last page. Move this to the top of your to be read pile!! You won’t be sorry.” -Tina Marie.
“WOW! This book of short tales by the talented Kit Power is a stunning read. Like the famous book on anti-gravity, I couldn’t put it down. Genesis, the prequel to his superb novel GodBomb, blew me away with its emotional power and brutality. The Lifeline Trilogy consisting of ‘The Loving Husband and the Faithful Wife’, ‘The Debt’ and ‘Lifeline’ are extremely dark and made even more terrifying due to the fact that Kit Power has steered away from the realms of fantasy, and lingered uncomfortably within the domain of the feasible. Intense, and sinister is a great combination and Kit Power nails it yet again.” -Amazon Reviewer
You can get your copy of Breaking Point on Amazon for $2.99!
Kit Power lives in the UK and writes fiction that lurks at the boundaries of the horror, fantasy, and thriller genres, trying to bum a smoke or hitch a ride from the unwary. In his secret alter ego of Kit Gonzo, he also performs as the frontman (and occasionally blogs) for death cult and popular beat combo The Disciples Of Gonzo, http://www.disciplesofgonzo.com. Kit is no stranger to Machine Mean, you can read his phenomenal essay on Bride of Frankenstein here. And you can keep up with all his publications here.
REPENT…THE END IS NEAR…for the Hybrid Publisher Formally Known as Booktrope
Despite my overzealous title for this article, I am not jumping for joy over the recent news of the downfall of the hybrid indie/small press publisher known as Booktrope. I’m not exactly surprised either. Let me be clear about at least one thing, I’m not going to pretend as if I known all the answers when it comes to the business of publishing books, such a business has existed well before my time on the playing field. I can share only my own experiences and what I’ve seen regarding general popularity in marketing and consensus among a few like-minded writers. After reading a few other articles on this similar subject matter, and also seeing how some were reacting on social media and groups on Facebook, I felt perhaps someone out there somewhere would like to know what I thought of everything. And by everything, I mean not just Booktrope, but also the underlying causality of the fall of Booktrope, AND the even more under-underlying causality, the writer. The best way I can explain my understanding in the failure of both Booktrope and writers is to go about this point for point. Shall we get started?
The fall of Booktrope as a whole is actually best explained by my good friend, Duncan Ralston in his recently published article on Ginger Nuts of Horror. You can find that post here. Basically, to sum, Booktrope created a system with little to no quality control. They wanted to create an enormous backlog. Good. Great. Best thing, really. Except for one thing. Pacing. Backlogs are great, but the faster you create one while paying little heed to the actual quality of books for letting in, well then…we all know now what happens. The system collapses. If you’re an author going to back to indie basics, yes, build that mother-f-ing backlog. But you better make sure each of those works on your catalog are of good quality. Why? Seriously…? If all you publish is shit, and word catches on all your work is shit, who is going to want to buy said shit? No one. Now, is this what happened to Booktrope? In a way. They also over stretched themselves and faltered on to-little-to-late marketing. They also put a lot of assumption into one particular basket…cross-promotion.
Before I dive into this, I know this article is not going to be very popular with many who may or may not read this. What follows is my opinion, and just that.
Since I first started this precarious journey known as publishing, there has been one gleaming/glaring ugly side of it that is more nefarious than any other aspect and failure in most publishing ventures. For whatever reason, even when writers deny feeling as such, they have this preconceived notion that other writers are somehow their competition. They’ll “like” a post like nobodies business, but they’ll hardly ever share anything. Some might comment, “Way to go!” and other such other bullshit. They build websites but never showcase anyone but themselves, they join groups but never respond to any other post but their own, etc. etc. You know what they call such behavior in the adult film industry? I don’t know either, but I assume its the equivalent to what’s known as being a “fluffer,” just enough to get it up but never to bring to culmination. Such individuals I’ve found to be poisonous, cantankerous, and everything wrong with small press, independent, publishing. Such writers get into publishing and they have BIG stars in their eyes and sticks up…(I won’t go there), needless to say, they publish their shitty (or perhaps even decent) book and think they’ve hit the big times, they’ve become the next Stephen King or Ray Bradbury or Sylvia Plath or Kurt Vonnegut or Clive Barker or J. K. Rowling (yes I mentioned her, I love those Harry Potter books, don’t judge!!) or Neil Gaiman or Maya Angelou or Hunter S. Thompson or Shirley Jackson.
I hate to pop your bubble buddy, but…you’re not the shit, you’re just plain shit. You haven’t hit the big times. You’ve published a book, and yes that is an achieved in and of itself, but its not the end game. You haven’t reached stardom, and you may never will. That doesnt mean you need to stop dreaming. Dreams are wonderful, so long as you keep them in perspective. Cross-promotion is the lifeblood of small press and independent publishing. That other writer beside you in the trenches is not your enemy OR your competition. You are both soldiers on the front line of publishing. I’ve seen this hesitancy toward cross-promotion so much I’ve got shell shock. Not just with those in Booktrope but also in other small presses (of which I will not name for fear of being burned at the stake). And I don’t get it. Do these fluffer writers really believe that if they cross-promote another writer people will start buying the other persons books over their own? Who are you sharing these posts with? Family and friends, right? Do you think YOUR family and friends will stop buying YOUR stuff? No, you big dumb idiot! The point of cross-promotion is to breech the “family and friends” bubble on social media.
And this bring us to the nitty-gritty.
If you’re one of the fluffer variety of writers out there, do you honestly think/believe that other writers are going to want to share your stuff if you are in fact unwilling to share theirs? I’m not going to name names, you are who you are and God willing you’ll know at least that much. I know one (more than one, really) writer in particular who jumps on to these writer/publishing groups I’m in and always asks for people to help share their stuff but yet never NEVER reciprocates. Some call these folks trolls. Me? I call them turds. Cause that’s all they are. Floating nasty little turds. It boggles my mind, it really does. It never fails. I’ll see these fluffers bitching about why their stuff never sells, or sells poorly. Now, this could be for other reasons, such as crapper quality or if you’ve only published one damn book. Mostly, it boils down to breaching outside your family-friend bubble on social media. They’ll moan and complain yet never think it that by maybe helping out other writers and cross-promoting, those other writers will likewise reciprocate, and then maybe by doing such consistently, sells might just pick up.
Ugh!!!!!
Well…this article has certainly turned into a sort of vent/therapy session for me. I know many will not agree with what I’ve said. And that’s okay. Were fluffer-writers, non-cross-promoters, the causality for the fall of Booktrope? Not entirely. They sure as shit didn’t help matters. Booktrope as a company should have slowed things down and focused a little more on marketing and quality control. Their recent venture with Hubble-Bubble pulled in some big numbers for sales, or so I’ve heard, but sadly it was a little to late. Much too late. It is my strong opinion that for small presses and independent publishers to thrive, there must be a strong urgency toward cross-promotion. Writers within said spheres need to stop acting as if they’re on their own private island. It takes a community to grow and prosper. Do you know what happens to people on remote islands? No, they don’t lounge in hammocks drinking coconut rum on the beach, they die, miserable and alone.
Machine Mean 